An essential component of becoming successful sales leaders is to provide constructive feedback to the marketing team. Leaders are charged with daily counselling, motivating and training tasks. Members look to leaders to gain professional development through necessary knowledge, guidance and resources to achieve success. One effective ways to interact with the sales team is through feedback.

By asking for feedback, team leaders can build trust with members. By soliciting for advices, the team can get constructive advices to make improvements. New members could be surprised by our asking for continuous feedback, but this could eventually create a commitment and a circle of trust among the members. Communication is critical to the success of our marketing team and without it, we can’t get verification that members have executed our best practices. Here are five things leaders could do to improve their marketing team:

  1. Start the day with positivity: There are many good reasons to start the day with the positive. Leaders can start by asking for things that salespeople did well the previous day and things that need to be improved. Feedback leaders get should further improve the positive experience. When members actively seek out constructive criticism, we know that the team has already progressed well.
  2. Let members say things they want: Leaders should allow members to go first. This will make the team to really think about positive aspects they can get today. Normally, people are very critical of their own achievements. When people start with positive things, they can get beneficial conversations. Leaders with conversationally active team can feel that the pressure has been taken off their shoulder. Often times, members end up touching on things leaders want to say in the first place.
  3. Use the SMART principle: During the briefing session, team leaders should use the SMART principle, which is specific, measurable, achievable, realistic and timely.
  4. Use proper coaching model: We could tie our leadership style to proper coaching model. As an example, leaders can show and tell employees things they should do. When we provide the necessary feedback, it is important to draw connection to previous activities where we applied proper sales techniques successfully.
  5. Be consistent: Leaders need to be consistent in their feedback. Members are accountable with specific sales activities, so leaders should be responsible for delivering actionable and valuable feedback. How leaders provide feedback can make huge difference between leading an effective marketing team and one that inevitably flounders.

Do you have anything to add to this list?  Let us know what you think leaders need in order to boost sales.

Nazmus

Loves creating websites and helping others. Some websites include, EasyProgramming.net, Nazmus.com, and Gamers-Forum.com.

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